Instigate IP®
“Instigate IP has been instrumental in protecting our brand across multiple jurisdictions. Their expertise and proactive approach have saved us from potential infringement issues before they became costly problems.”
Design protection safeguards the visual appearance and aesthetic elements of your products and innovations. From industrial designs to product packaging, protecting your designs ensures your creative work remains exclusively yours.
The shape, configuration, pattern, or ornamentation of products can be protected through registered designs.
Unique packaging designs that distinguish your products in the marketplace.
Visual elements of software and digital products, including icons and interface designs.
Aesthetic aspects of industrial products, from machinery to consumer electronics.
Registered designs typically provide protection for up to 25 years (depending on jurisdiction), subject to renewal. Unregistered design rights may also provide shorter-term automatic protection in some territories.
While some design protection arises automatically, registration provides stronger, enforceable rights that are recognised across jurisdictions. Registration creates a public record of your rights, making it easier to take action against infringers and license your designs commercially.